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‘Branded’ Products for Branded Corporate
Private production and product development studies are being conducted
To be able to give better service to consumers, Alarko-Leröy shows attention that the companies it cooperates have high brand value. With this vision, it continues its cooperation with chain stores such as Tesco-Kipa, Carrefour, Migros, Metro C&C and Ikea. It provides ‘Private Label’ (Special Production) product development studies to companies it cooperates.
Alarko-Leröy develops value added private products for its customers in its factory in İzmit Suadiye while it continues tracking application in its private fish ponds in Norway with ‘traceability’ label.
The final examples of this are developed for IKEA stores; Spiced and Fresh Peppered Salmon Filet, Boiled Shelled Norwegian Shrimp, Boiled and Sorted Norwegian Shrimp and finally Peppered Hot Smoked Salmon products which are put on market with packages for daily use.
